EmiRise
Ochre façades with closed shutters and a wrought-iron balcony on old buildings in the historic centre of Aix-en-Provence
Owners

How to choose a concierge service in Aix: the 10 criteria that matter

Published · 7 min read

There is no single best concierge service in Aix-en-Provence, only the one that suits your property. Here are the ten criteria we recommend checking before you sign, with the question to ask for each.

Which is the best concierge service in Aix-en-Provence?

Searching for the best concierge service in Aix-en-Provence brings up dozens of answers, and almost as many promises. The reality is simpler: there is no best concierge service in absolute terms, only the one that suits your property. A studio near the cours Mirabeau, a family-sized three-bedroom flat in the quartier Mazarin and a villa with a pool in Le Tholonet do not call for the same kind of support. The right choice therefore starts with your home, your expectations and the time you wish to give it.

The differences between two concierge services rarely show in a brochure. They appear after a few months: a nightly rate that never moves, cleaning that falls short, a three-star review that pushes the listing down. In Aix, guests book late: across our reference properties in 2026, nearly one booking in two was made less than a week before arrival. A pricing mistake or a neglected listing is paid for straight away in lost nights.

We have gathered here ten concrete criteria, the ones we advise every owner to check, even when they do not choose us. They range from legal status to the standard of cleaning, by way of how the commission is calculated. Each can be checked with a simple question at the first meeting, and a vague answer is already telling.

Status and contract: the first two criteria

First criterion: legal status. The Hoguet Act of 2 January 1970 governs professionals who act on other people's property, holiday lettings included. A company that collects rent on your behalf or signs in your name must hold a professional licence issued by the Chamber of Commerce and Industry, along with a financial guarantee and professional liability insurance. The CCI's online register lets you check a licence in a few seconds.

The other model is co-hosting. The listings stay on your account, the concierge service is added to look after guests, pricing and the property, and you receive your income directly. The two models are quite different: ask clearly who holds the listings, who receives the money from bookings and what happens on the day you stop. With a co-host, you leave with your listings and all their reviews.

Second criterion: the contract. Look at its length, the notice period and any upfront fees. Many concierge services charge a joining fee, often €200 to €300; others do not. A commitment of six months or a year, with one or two months' notice, gives each side time to prove itself without locking you in. Be wary of a long contract with no way out before its end: a concierge service confident in its work has no need to hold on to you.

Drawing room with gilded panelling, old parquet flooring, a Louis XVI-style sofa and a large mirror, lit by a French window

Pricing and listings: where income is won or lost

Third criterion: the pricing method. This is the main source of differences in income, and the most common mistake among owners who used to let on their own, eight times out of ten in our experience. A property let at €300 a night in July will not go at €250 in February: sometimes you need to come down towards €150. So ask who sets the prices, with which tool, and how often a person reviews them.

A dynamic pricing tool is not enough on its own: it does not always know that the Rencontres économiques d'Aix fill the city in early July. Be wary, too, of a promise of a full calendar: 70% occupancy at €200 is better than 100% at €110, for your income as much as for the wear on the property. A good concierge service aims for the best income, not occupancy at any cost.

Fourth criterion: listings and platforms. Professional photos, a precise title, an honest description: the listing wins the click even before the price does. Check that the concierge service knows Booking.com as well as Airbnb, since Booking accounts for around 60% of revenue from the properties we look after in Aix in 2026. Ask to see live listings, their rating and their number of reviews.

Commission: compare what you are left with

Fifth criterion: what the commission is calculated on. Most concierge services quote a percentage, but everything depends on what it applies to. A commission on gross income is taken from the value of the nights before the booking platforms' commission; a commission on net income is calculated after it. At the same percentage, the difference shows every month, as the theoretical example below illustrates, excluding cleaning fees, property charges and tax.

Then ask for the list of everything that may be recharged. Cleaning is usually paid by the guest, on top of the price of the nights. Linen, toiletries and supplies, laundry, minor repairs or the photographer, on the other hand, may or may not be charged to the owner, depending on the company. Two offers advertised at the same percentage can therefore cost very different amounts by the end of the month.

The right reflex is to think in terms of what you are left with at the end, not the percentage. A concierge service that prices better, earns better reviews and fills the right weeks will often bring you more than a cheaper, passive offer. Finally, insist on a clear monthly report, showing the nights sold, the average rate, income and any expenses.

For €1,000 of nights booked 20% commission on gross 20% commission on net
Platform commission (18.6%) €186 €186
Concierge commission €200 €163
Left for the owner €614 €651
White linen pillow and duvet striped by sunlight filtering through louvred shutters

Cleaning, linen and welcoming guests

Sixth criterion: cleaning and linen. This is what guests see first. Ask who does the cleaning: a team trained and supervised by the concierge service, or different contractors from one week to the next. Ask too where the linen is washed and who checks the property after each departure. A single hair on a white pillow is enough to lose a star, and a lost star costs you for months.

For an upmarket property, the standard shows in the details: queen-size beds at the very least, hotel-quality linen, supplies always in place. Air conditioning is no longer optional in Aix: in July 2026, an air-conditioned two-bedroom flat in our panel reached €9,400 in observed gross income with 97% occupancy, against €5,900 and 55% for a comparable flat without air conditioning.

Seventh criterion: welcoming guests. A key box helps out, but it does not replace a person who welcomes guests, shows them round and shares the right local addresses. Ask whether an in-person welcome is possible late in the evening or early in the morning, and who answers messages during the stay. Many guests arrive at the end of the day: their first fifteen minutes weigh heavily in their review.

Choosing the best concierge service in Aix: the final criteria

Three criteria remain to be checked before signing, followed by a word on how we work.

Eighth criterion: protecting the property

Ask how guests are selected and what happens in the event of damage. On Airbnb, hosts benefit from AirCover protection; on Booking.com, a security deposit can be requested from the guest, around €500 for a two-bedroom flat in the properties we look after. Beyond these tools, a serious concierge service reads every request, turns down stays that do not suit the property and stays in touch with guests throughout. It also helps you put together the file should a dispute arise.

Ninth criterion: regulations

A good concierge service knows the local rules and helps you comply with them. In Aix, every furnished holiday let must have a 13-character registration number, obtained online and displayed on every listing; the tourist tax is then declared on the city's dedicated portal, depending on what the platform already pays over. In a co-owned building, check that the building regulations allow short-term letting and inform the managing agent once you have the number (rules up to date as of 26 October 2026). Our article on short-term rental regulations in Aix details each step.

Tenth criterion: the evidence

Income promises prove nothing; reviews do. Ask for the average rating of the properties they look after, on Airbnb as well as Booking.com, their Superhost status, and real income figures rather than projections. Ask too how many owners have left, and why. A concierge service that visits your property and tells you frankly whether it suits short-term letting spares you an unpleasant surprise. To put the figures in context, our article on what a short-term rental earns in Aix details the income observed in 2026.

What EmiRise does

EmiRise is an upmarket concierge service founded in Aix-en-Provence in 2024 by two Aix natives. We look after a selection of apartments in the centre and villas across the Pays d'Aix as short-term rentals: presentation, prices adjusted every week, guest welcome, cleaning, linen and follow-up. As a co-host, the owner remains the holder of the listings and receives the income directly.

On these ten criteria, here are our answers: no joining fee, with only the photographer's session at your expense; a commission of 20 to 25% of net income, after the platforms' commission; a commitment of six months or a year; Garnier-Thiebaut linen washed in our premises above the cours Mirabeau; an average rating of 4.94 out of 5 across more than 140 reviews on Airbnb. To compare them with other offers, let's talk about your property.

And if you have the slightest question about your property or about Aix, write to us.

Fancy a stay in Aix? Discover our homes

Frequently asked questions

How do you recognise the best concierge service in Aix-en-Provence?

There is no single one: the right concierge service is the one that suits your property and gives clear answers on its legal status, contract, fees, cleaning and reviews. Compare offers on what you are left with at the end of the month, not on the advertised percentage.

Does a concierge service need a professional licence?

A company that collects rent on your behalf or signs in your name falls under the Hoguet Act and must hold a professional licence issued by the Chamber of Commerce (CCI), which can be checked online. As a co-host arrangement, the owner remains the holder of the listings and receives the income directly.

What commission does a concierge service charge in Aix?

The percentage matters less than what it is calculated on: a commission on gross income costs more than one on net income, calculated after the booking platforms' commission. At EmiRise, it is 20 to 25% of net income, with no joining fee.

Can you change concierge service during the contract?

Yes, under the terms set out in the contract: check its length and notice period before signing. As a co-host arrangement, your listings and their reviews stay on your own account, which makes switching easier.

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